Tips: How to Pronounce a Difficult Drug Name Without Choking, Aspirating, Dying
Last month, the U.S. Food and Drug Administration (“The” FDA) approved the efficacious and unpronounceable idarucizumab (also known, thankfully, as Praxbind) to reverse the anticoagulant effects of Pradaxa in emergencies. That got us to...
Branding Transparency: Fogo de Chão Renames Itself Fogo de Gout
DALLAS, TX - In an effort to increase transparency to its loyal customers, the beloved Brazilian steakhouse, Fogo de Chão, has announced it will rebrand and rename itself the more accurate Fogo de Gout.
"People come...